About the position
As Australia's first private University, Bond University based at Robina, Gold Coast seeks to be recognised internationally as a leading independent university, imbued with a spirit to innovate, a commitment to influence and a dedication to inspire tomorrow's professionals who share a personalised and transformational student experience.
- Play a pivotal role in delivering Bond University’s strategic objectives through the growth and development of its executive education and microcredential offering.
- Be part of a dynamic marketing team that values excellence, bravery, curiosity, collaboration and fun.
- Competitive salary, benefits package and free parking
Join Australia’s top university for teaching* and enjoy staff benefits including:
- Free staff car parking
- 36.75 hour standard work week
- Access to flexible work/work from home arrangements#
- Up to 18/26 weeks of parental leave#
- Salary packaging options for FBT and Non-FBT items#
- 17.5% of base salary leave loading
- Staff wellbeing program
- Free & Confidential Employee Assistance Program available for all staff
- Study assistance for staff and dependents#
- Corporate health and finance discounts
- Onsite Medical Centre and Counselling Services
- Onsite Sports Centre including gym, fitness classes and pool#
About the Position:
Executive education and microcredentials offered by Bond University span multiple disciplines, aiming to offer professional development and learning opportunities tailored to the evolving needs of a dynamic workforce. These learning pathways can also serve as avenues for individuals to transition into award programs. The Executive Learning Unit provides infrastructure support for the development and delivery of executive education programs and microcredentials at Bond.
The Marketing Manager, Executive Learning position is responsible for implementing multi-channel B2B and B2C marketing strategies such as digital campaigns, content marketing, website, and event promotion to build brand awareness and attract both individual learners and corporate partners to Bond’s Executive Learning and microcredential courses.
Sitting in the Brand and Marketing Team at Bond University and reporting directly to the Associate Director, Marketing, this role will work closely with specialists within the team to manage and oversee quality delivery and strong outcomes for all marketing initiatives.
Key responsibilities include:
- Raising brand awareness and building brand recognition through effective digital marketing tactics across B2B enterprise customers and B2C audiences
- Proposing and executing data-driven marketing automation and direct communications strategies to drive revenue growth and customer journey enhancements
- Evaluating and reporting on the effectiveness of marketing automation and digital efforts, using data-driven insights to optimise and enhance strategic approaches
- Actively identifying opportunities to attract new learners, including corporate, government, and not-for-profit clients
- Collaborating proactively with the Senior Data and Insights Manager and recruitment teams to leverage customer insights and market knowledge
- Delivery of end-to-end project management including associated budgets and timelines
- Overseeing copywriting, editing, and proofreading to ensure a consistent tone of voice across all executive learning initiatives
- Managing the planning and delivery of all Bond Executive Learning creative and marketing assets
This role is vital for identifying and nurturing collaborative opportunities, driving revenue growth through the effective implementation of educational initiatives, and elevating the visibility and reputation of Bond Executive Learning.
About the person
This role is perfect for someone passionate about marketing and who possesses well-honed digital and campaign management skills and a drive to achieve targets. The successful candidate will have the following:
- A tertiary qualification in a communications or marketing discipline
- Substantial practical experience in delivering multi-channel marketing strategies, particularly in digital marketing, content marketing, and event promotion
- Excellent communication and interpersonal skills
- A demonstrated history of delivering B2B enterprise and B2C marketing projects within budget and on schedule
- The ability to develop, nurture and manage positive stakeholder relationships and deliver excellent client service
- Demonstrated ability to manage a range of projects and effectively prioritise competing demands
This role will be accountable for managing the relationship with the Executive Learning Unit as their primary stakeholder. As part of this indirect reporting line, they will be required to develop and maintain a deep understanding of the Executive Learning products, market landscape and drive all marketing plans and activities to support the strategic objectives.
Salary details
The salary range for the position commences at $98,789.18 plus 12% superannuation per annum.
Please note: The fixed term of this employment contract will be for up to two years, with twelve months' probation. The prospect of conversion to a continuing employment contract will be discussed at the end of the contract term.
Additional information
Position related enquiries can be directed to Shannon Tricklebank, Director - Brand and Marketing, on [email protected].
Application and submission details
For further details regarding this appointment, please reference the Position Description and Selection Criteria.
Applicants can apply using the Apply Now button. All candidates are required to register online via our candidate portal prior to submitting an application. We request that you submit the necessary supporting documents to support your online application. These documents should include your Curriculum Vitae/Resume and a Cover Letter addressing the Selection Criteria outlined in the Position Description above.
For current Bond University staff, apply directly via HR Connect, log in with staff credentials, from the Home dashboard select Careers, select the role and apply.
If you require any assistance with your application submission, please visit Applying for jobs at Bond.
Applications close: 5:00pm, Monday, 27 January 2025.
Applicants must have current work rights in Australia at the time of application. This status will be verified as part of the recruitment process.
Please note, the successful applicant will be required to produce a certified copy of their highest qualification received prior to commencement of duty.
Conditions of employment are offered under a Bond Workplace Agreement (BWA).
Bond University is an equal opportunity employer, and we encourage our students and staff to respect individuality and diversity. In line with Bond University’s values, people from diverse backgrounds, women, Aboriginal and Torres Strait Islander people, people who identify as LGBTIQ+, and people with a disability are encouraged to apply for positions at the University.
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*Australian Financial Review’s Best Universities Ranking 2024