| Type: | Postgraduate Subject |
|---|---|
| Code: | ADVT71-105 |
| EFTSL: | 0.125 |
| Faculty: | Faculty of Society and Design |
| Credit: | 10 |
| Study areas: |
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| Subject fees: |
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Description
Effective brand communication is increasingly important for organisations in almost every industry. Branding is not only essential for typical consumer goods and services; it is just as important to sporting teams, cities and tourist attractions like national parks and artists, to name just a few. In any competitive market, brands are an essential tool for differentiating your offerings, developing effective promotional strategies, and, ultimately, creating value. This subject will provide you with the knowledge to analyse brand communication from various theoretical, professional, and ethical perspectives. You will also gain practical skills by applying this knowledge to a client brief in the form of developing a comprehensive brand communication plan.
Subject details
Learning outcomes
- Demonstrate an advanced understanding of different brand management concepts, principles and methods for analysing brands and their communication strategies.
- Evaluate the usefulness of different research methods for gaining insights into consumers’ relationships with brands.
- Apply the theoretical concepts of brand communication for developing a brand communication plan in response to a client brief.
- Demonstrate enhanced critical knowledge and awareness of issues related to ethical brand communication, in particular concerning Sustainable Development Goal #12 (Responsible Consumption and Production).
Enrolment requirements
| Requisites: |
Nil |
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| Restrictions: |
Nil |