| Type: | Undergraduate Subject |
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| Code: | COMN13-325 |
| EFTSL: | 0.125 |
| Faculty: | Faculty of Society and Design |
| Semesters offered: |
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| Credit: | 10 |
| Study areas: |
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| Subject fees: |
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Description
Study of the formation and maintenance of attitudes, social stereotypes, and the desire to conform is central to our understanding of our social beliefs and judgments about other individuals and groups. Students of workplace communication, health communication, advertising, public relations, and journalism will learn about the dynamics of persuasive messages through studying theories and research on behaviour and attitudes, prejudice, aggression, altruism, and interpersonal attraction.
Subject details
Learning outcomes
- Describe the attitudes and key concepts that underlie persuasion.
- Analyse and critique persuasive techniques and their influence on audiences.
- Produce and consume persuasive communication guided by ethical standards.
- Create messages that change, reinforce or shape the attitudes, beliefs, and/or behaviours of the receiver.
Enrolment requirements
| Requisites: |
Nil |
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| Assumed knowledge: |
Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.
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| Restrictions: |
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Subject outlines
- January 2025 [Standard - Persuasion and Influence]
- January 2024 [Standard - Persuasion and Influence]
- January 2023 [Standard - Persuasion and Influence]
- January 2022 [Standard - Persuasion and Influence]
- January 2021 [Standard - Persuasion and Influence]
- January 2020 [Standard - Persuasion and Influence]
- January 2019 [Standard - Persuasion and Influence]
- January 2018 [Standard - Persuasion and Influence]
Subject dates
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January 2025
Standard Offering Enrolment opens: 10/11/2024 Semester start: 20/01/2025 Subject start: 20/01/2025 Last enrolment: 02/02/2025 Teaching census: 14/02/2025 Withdraw - Financial: 15/02/2025 Withdraw - Academic: 08/03/2025
| Standard Offering | |
|---|---|
| Enrolment opens: | 10/11/2024 |
| Semester start: | 20/01/2025 |
| Subject start: | 20/01/2025 |
| Last enrolment: | 02/02/2025 |
| Teaching census: | 14/02/2025 |
| Withdraw - Financial: | 15/02/2025 |
| Withdraw - Academic: | 08/03/2025 |