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PUBR71-102: Public Relations Masterclass

Description

In this subject, you are introduced to public relations from a management perspective as a critical function in all industries across corporate, government, and not-for-profit organisations. Public Relations Masterclass delivers a comprehensive conceptual, theoretical, and practical framework demonstrating how public relations managers develop communication processes and manage relationships with organisational publics and stakeholders. Throughout the subject, you will critically evaluate present structure and future directions of public relations in the context of a global society, including key concepts such as ethical practice, public interest, media and social media, community engagement, and issues and crisis management. You will apply this knowledge to creating and pitching an authentic campaign for the semester client. 

Subject details

Type: Postgraduate Subject
Code: PUBR71-102
EFTSL: 0.125
Faculty: Faculty of Society and Design
Semesters offered:
  • January 2024 [Standard Offering]
Credit: 10
Subject fees:
  • Commencing in 2023: $3,900.00
  • Commencing in 2024: $3,980.00
  • Commencing in 2025: $4,060.00
  • Commencing in 2023: $4,150.00
  • Commencing in 2024: $4,400.00
  • Commencing in 2025: $4,600.00

Learning outcomes

  1. Understand and evaluate public relations theory and practice as a critical management function.
  2. Critically appraise and articulate the roles and responsibilities of professional and ethical public relations in corporate, government and not-for-profit organisations and its intersection with other professional communication disciplines.
  3. Demonstrate theoretical and practical public relations knowledge and skills through analysing, creating and pitching authentic campaigns.

Enrolment requirements

Requisites:

Nil

Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Restrictions:

Subject dates

  • Standard Offering
    Enrolment opens: 12/11/2023
    Semester start: 15/01/2024
    Subject start: 15/01/2024
    Cancellation 1: 29/01/2024
    Cancellation 2: 05/02/2024
    Last enrolment: 28/01/2024
    Withdraw - Financial: 10/02/2024
    Withdraw - Academic: 02/03/2024
    Teaching census: 09/02/2024
Standard Offering
Enrolment opens: 12/11/2023
Semester start: 15/01/2024
Subject start: 15/01/2024
Cancellation 1: 29/01/2024
Cancellation 2: 05/02/2024
Last enrolment: 28/01/2024
Withdraw - Financial: 10/02/2024
Withdraw - Academic: 02/03/2024
Teaching census: 09/02/2024