Subjects overview
This program can be completed in 92 weeks
Required Subjects
Students must complete the following one hundred and twenty-five credit points (125CP) of subjects.
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ADVT71-105: Brand Communication (10CP)
Effective brand communication is increasingly important for organisations in almost every industry. Branding is not only essential for typical consumer goods and services; it is just as important to sporting teams, cities and tourist attractions like national parks and artists, to name just a few. In any competitive market, brands are an essential tool for differentiating your offerings, developing effective promotional strategies, and, ultimately, creating value. This subject will provide you with the knowledge to analyse brand communication from various theoretical, professional, and ethical perspectives. You will also gain practical skills by applying this knowledge to a client brief in the form of developing a comprehensive brand communication plan.
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COMN71-102: Social Media: Risks and Opportunities (10CP)
This subject introduces students to the risks and opportunities afforded to professional communicators by social media. The rapidly changing world of social media continues to disrupt institutions and institutional practice. Consequently, communication professionals need to know what social media are emerging, who uses social media, how to craft social media strategy and tactics, the tools available to analyse social media communication, and the policy and legal implications that arise in social media use. Emerging practices, such as participation literacy, are examined to drive effective production and consumption of communication in the professions. This subject embodies experiential, authentic learning: students will learn by doing, create work that is informed by theory, and reflect on social media use compared to best practice.
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COMN71-103: Human Communication Theory (10CP)
Human Communication Theory provides an overview of the field of communication study. This subject aims to engage you in critical discussions of the value, functions, and consequences of communication theory. Throughout the subject, you will apply key models, theories, and concepts to a wide range of communication issues and contexts, including close relationships, gender and diversity, persuasion, the mediated world, and organisational culture. You will develop an appreciation of the depth and breadth of the field of communication and acquire theory-based knowledge and skills needed to succeed in professional and personal life.
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COMN71-105: Strategic Organisational Communication and Leadership (10CP)
In this subject, you will learn about significant issues, topics, and approaches to organisational communication from employee and managerial perspectives that you may apply in research or everyday life. The subject aims to empower you with knowledge of organisational communication to help you make strategic choices. Major themes covered are organisational structure, culture, identity, leadership, diversity, change, power and control, and temporary labour. Throughout the subject, you will have the opportunity to lead class discussions and participate in case study analyses. The class is highly interactive.
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COMN71-107: Communication and Social Influence (10CP)
This subject adopts a goals-based perspective on communication competence to build capacity for human interaction. Through this lens, you will explore the effectiveness and appropriateness of interpersonal communication behaviour, with a particular focus on persuasion and influence, conflict resolution, and inclusion. By critically examining key concepts, theories, and research in the field, you will develop your understanding of the complexities of communication and its impact on the human experience. The subject facilitates the development of "soft skills" across various contexts, enabling you to apply knowledge and experience to real-world relationships.
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COMN73-100: Professional Portfolio (45CP)
Professional Portfolio is a twenty-week, forty five credit point subject available to Masters (Professional) students in the Faculty of Society & Design. This subject is experientially oriented and encourages students to develop their professional skills in a real-world environment. Students combine self-analysis and reflective learning skills with professional methodologies, to expand analytic and strategic thinking capabilities. All students complete a 2,000 word scoping document, and either undertake a work placement in Australia for 210 hours (which includes an employer’s report) and reflective journal (up to 5,000 words) OR complete a collaborative research project totalling up to 15,000 words. All students submit a final professional portfolio collection of documents, highlighting their practical and theoretical expertise in their profession of choice. The Professional Portfolio subject cannot be commenced until the student has successfully completed all twelve subjects of the Masters component of the degree.
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HUMR71-100: Research Methods and Data Visualisation (10CP)
The ability to find, read, interpret and learn from data has become critical in determining the future of all human endeavours. This subject introduces you to the principles and applications of research methodology, equipping you with lifelong skills to design, execute and present research of integrity in your current studies and future professions. You will explore research purposes, methods and tools for data selection, interpretation and analysis, and learn how to present findings and visualise data in ways that address the needs of diverse educational and industry contexts.
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HUMR71-705: Research Project A (10CP)
This subject provides you with an opportunity to apply research methodology and data visualisation skills to a specific project in you selected discipline of study. You will select a research topic of your choice to explore either theoretical issues or industrial practices. In this subject, you will work individually, under supervision, to demonstrate skills of analytical research to complete a research paper or a professional portfolio.
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PUBR71-102: Public Relations Masterclass (10CP)
In this subject, you are introduced to public relations from a management perspective as a critical function in all industries across corporate, government, and not-for-profit organisations. Public Relations Masterclass delivers a comprehensive conceptual, theoretical, and practical framework demonstrating how public relations managers develop communication processes and manage relationships with organisational publics and stakeholders. Throughout the subject, you will critically evaluate present structure and future directions of public relations in the context of a global society, including key concepts such as ethical practice, public interest, media and social media, community engagement, and issues and crisis management. You will apply this knowledge to creating and pitching an authentic campaign for the semester client.
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General electives
Students must choose forty credit points (40CP) of postgraduate subjects from across the University.
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University Postgraduate Electives
Students may choose from all postgraduate subjects across the University that are available as general electives.
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Study plan
Take the guess work out of planning your study schedule. Your program's study plan has been carefully curated to provide a clear guide on the sequential subjects to be studied in each semester of your program. Your study plan is designed around connected subject themes to equip you with the fundamental knowledge required as you progress through your course.
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